Westside Pavilion Re-Use
Hudson Pacific Partners
Los Angeles, CA
Hudson Pacific Partners and Macerich are reimagining the Westside Pavilion Shopping Mall into One Westside, a 584,000 sf creative office campus. One Westside is designed by Gensler with 45,000 sf of landscaped outdoor office space. It's sole tenant is Google.
Hudson Pacific Partners hired us to identify community support for this project. We engaged with local neighbors, hosting coffee klatches and presentations. Our efforts culminated in a successful letter and email writing campaign to the local Councilmember in support of the project, which resulted in the City making entitlement determinations at the staff levels without public hearings. We also facilitated a multi-year relationship between Hudson Pacific and the two local public elementary schools – Overland Avenue and Westwood Charter.
Expertise: Community Engagement, Strategic Communication
Jurisdiction: Los Angeles
Neighborhood: Westwood & Rancho Park